Vodafone and Last.fm today announced a collaboration which, for the first time, will bring the Last.fm music experience to Vodafone customers.

From today, millions of Vodafone customers throughout Europe and India, Australia and New Zealand will be able to access Last.fm’s social networking music features via their mobiles.

The new mobile application includes Last.fm’s scrobbling functionality that tracks what users listen to in real-time and builds them an online music profile based on their listening habits.

Last.fm is a music entertainment platform, with an active community of over 25 million users in more than 200 countries. Through its unique Scrobbler system, Last.fm builds a profile of each user’s music taste by tracking what they listen to in real-time via their computer and now from their mobile.

Last.fm can then use this information to intelligently recommend new music to each user based on their music preferences. Customers who are new to Last.fm can register from their mobile and check out what their friends are listening to. In addition, customers in Germany will be able to click through directly to the Vodafone Music Store to sample and buy any music recommended by Last.fm.